



Hydration Kit
FACE. LIPS. BAG. HYDRATION SORTED.
The Bright & Hydrated Moisturiser (significant hydration, barrier support and an anti-oxidant that's also fragrance free), the lip balm that stops the reapply-every-ten-minutes cycle, and a washbag built to hold them in style. That's the kit. Only the essentials, nothing you'll leave in the drawer.
Bathroom shelf, gym bag, hand luggage. Sorted.
We offer a 30-day money-back guarantee if you don't love it… no-one's asked yet.
Yours for £45.
Complete your routine
What it does
What it does
It hydrates, properly.
The Overachiever Daily Moisturiser and Daily Nourish Lip Balm are your daily hydration essentials. Now with our limited edition wash bag free.
The Overachiever Daily Moisturiser does four things in one lightweight formula: brightening, barrier support, antioxidant protection, and lasting hydration. Morning and night. Formulated to be safe for sensitive skin.
The vitamin C is stable and liposome-delivered so it penetrates effectively and brightens gently.The ceramide complex is the full lipid system dermatologists recommend, not one ceramide with "barrier support" written on the packaging. Results are visible within four weeks of consistent daily use.
Daily Nourish Lip Balm is glossy without being sticky. Hydrating without sitting on top. Built on real plant oils with an oil-soluble hyaluronic acid that gets into the lip rather than evaporating off it. Helps lips that look fuller and feel properly conditioned, one swipe, no mirror required.
How to Use
How to Use
Apply The Overachiever Daily Moisturiser to face and neck after cleansing. A little or a lot. Works morning and night. Don't forget to follow with SPF in the morning.
Swipe on Daily Nourish Lip Balm whenever your lips need it. Wear alone, over lipstick, or as an overnight treatment. Reapply as often as you like, no mirror required.
Key ingredients
Key ingredients
The Overachiever Moisturiser:
Liposomal Vitamin C (1%): Stable vitamin C derivative encapsulated in liposomes for better penetration. Won't oxidise, won't cause flushing, works every day.
Ceramide Complex (NP, AP, EOP) + Cholesterol + Phytosphingosine: The full barrier lipid system. Three ceramides alongside cholesterol and phytosphingosine, mirroring your skin's own structure.
Kakadu Plum Extract: One of the richest natural sources of vitamin C known. Supports brightening through a second pathway alongside the liposomal vitamin C.
Niacinamide (3%): Evens tone, improves texture, supports barrier function, helps reduce inflammation. At 3%, effective without the flushing risk that can come at higher concentrations.
Dual-weight Hyaluronic Acid: Standard HA for immediate surface hydration. Crosspolymer for longer-lasting moisture retention. Two forms, two depths.
Free from parabens, phthalates, alcohol, fragrance, and essential oils.
Daily Nourish Lip Balm:
Castor seed oil (Ricinus Communis): The base. Thick, glossy, gives that proper balm cushion.
Polyglyceride complex (Oleic/Linoleic/Linolenic Polyglycerides): The shield. Forms a soft protective veil against wind, cold and dry air.
Oil-soluble hyaluronic acid: The clever bit. Designed to hydrate from within the balm base, helping lips look plumper rather than just sitting on top. (Appears on the INCI as Sodium Hyaluronate, delivered in the oil phase rather than as a surface water-based layer.)
Jojoba oil (Simmondsia Chinensis): Conditions without feeling heavy.
Argan oil (Argania Spinosa): Nourishing, rich in fatty acids and naturally occurring vitamin E.
Shea butter (Butyrospermum Parkii): Softening and nourishing.
Beeswax / Carnauba wax / Candelilla wax: Structure, cushion and staying power.
Hydrogenated polyisobutene: Adds gloss and slip without a greasy feel.
Tocopheryl acetate: Vitamin E. Antioxidant and conditioning.
Anemarrhena asphodeloides root extract: Soothing botanical.
Parfum: A food-grade (edible) flavour.
TIPS & DETAILS
TIPS & DETAILS
Take this bag wherever you want to make a statement; pack the beach essentials bag, an overnight washbag or a great little travel pouch. Your choice. Wherever it goes, it says a lot.

Hydration Kit
the Hydration KIT CONTAINS:
- The Overachiever Moisturiser: 4 jobs, one cream. Brightening, Barrier Support, Hydration and Antioxidant Protection.
- NEW Daily Nourish Lip Balm: Hydrating and nourishing, glossy without being sticky.
- Limited Edition 'Just a woman with sh*t to do' washbag. 100% cotton.
If it's not working for your skin, email us and we'll refund you.
We made these products to a standard we're confident in. The guarantee is because you're new and you don't know us yet.

From the founder
Accutane twice. Lasers in Korea. £300 creams. Sephora's highest loyalty tier. I've tried it all and most of it was fine. Fine is the problem. So I spent a year researching what actually works, writing product briefs so detailed one lab said they'd never seen anything like it. If a formula can't be smarter or better than what's already out there, we don't make it.
x Assel


