






Daily Nourish Lip Balm
A NOURISHING LIP BALM THAT ACTUALLY DOES SOMETHING.
Glossy without being sticky. Hydrating without sitting on top. Built on real plant oils with an oil-soluble hyaluronic acid that gets into the lip rather than evaporating off it. Helps lips that look fuller and feel properly conditioned, one swipe, no mirror required.
- Non-sticky gloss finish
- Real plant-oil base: castor, jojoba, argan, shea
- Oil-soluble hyaluronic acid: works into the lip, not just on top of it
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Why its different
Why its different
Most lip balms make you choose: glossy but sticky, nourishing but heavy, or hydrating in name only. Most “hydrating” balms sit on top and wear off in ten minutes. This one does the work and feels good doing it.
It’s built on real plant oils. A castor oil base for that thick, glossy, satisfying cushion, with jojoba, argan and shea to nourish and vitamin E for antioxidant backup. Rich but never heavy, glossy not greasy.
It hydrates properly, not just on top. An oil-soluble hyaluronic acid works into the balm base and is carried into the lip, helping it look fuller and stay conditioned rather than shiny for a moment — not a token amount of surface HA that evaporates and leaves lips drier than before. Skincare-grade hydration, in a balm.
It shields. A polyglyceride complex forms a soft, breathable veil against wind, cold and dry air — the things that actually chap lips — while the waxes lock moisture in.
It’s not sticky. The whole point. A glossy sheen that stays put without the tacky pull, so you can press your lips together, layer over lipstick, or sleep in it.
One balm. Glossy, hydrating, protective, comfortable. Reapply as often as you like, no mirror required.
How to Use
How to Use
Swipe on whenever your lips need it. Wear alone, over lipstick, or as an overnight treatment. Reapply as often as you like, no mirror required.
Key ingredients
Key ingredients
Castor seed oil (Ricinus Communis): The base. Thick, glossy, gives that proper balm cushion.
Polyglyceride complex (Oleic/Linoleic/Linolenic Polyglycerides): The shield. Forms a soft protective veil against wind, cold and dry air.
Oil-soluble hyaluronic acid: The clever bit. Designed to hydrate from within the balm base, helping lips look plumper rather than just sitting on top. (Appears on the INCI as Sodium Hyaluronate, delivered in the oil phase rather than as a surface water-based layer.)
Jojoba oil (Simmondsia Chinensis): Conditions without feeling heavy.
Argan oil (Argania Spinosa): Nourishing, rich in fatty acids and naturally occurring vitamin E.
Shea butter (Butyrospermum Parkii): Softening and nourishing.
Beeswax / Carnauba wax / Candelilla wax: Structure, cushion and staying power.
Hydrogenated polyisobutene: Adds gloss and slip without a greasy feel.
Tocopheryl acetate: Vitamin E. Antioxidant and conditioning.
Anemarrhena asphodeloides root extract: Soothing botanical.
Parfum: A food-grade (edible) flavour. Lips are made to be tasted as well as worn, so this is a deliberate sensorial choice, not a perfume.
INCI:
Ricinus Communis (Castor) Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Alba (Beeswax), Hydrogenated Castor Oil, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Tocopheryl Acetate, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Sodium Hyaluronate, Anemarrhena Asphodeloides Root Extract, Hydrogenated Polyisobutene, Phenoxyethanol, Caprylyl Glycol, Parfum (Fragrance), Synthetic Fluorphlogopite, Ci 77491 (Iron Oxide).
Why you'll love it
Why you'll love it
This is a real plant-oil balm that actually carries an active.
The base is castor oil with a conditioning blend of jojoba, argan and shea, but the difference is the hyaluronic acid.
This balm uses an oil-soluble grade of Hyalouronic Acid that disperses evenly through the balm’s oil phase and is delivered into the lip rather than left on top, so lips look fuller and feel cushioned, not just glossier. Most lip products use water-soluble Hyalouronic Acid, which sits on the surface.
A polyglyceride shield complex forms a soft protective veil against environmental stress, and the oil-and-butter base delivers that proper, satisfying balm feel without weight or tack.
Hydration, protection and a glossy finish in one swipe, no mirror required.

Why you'll love it
- Hydrating, nourishing and non-sticky
- Real plant-oil base (castor, jojoba, argan, shea)
- Hyaluronic acid that hydrates within the lip, helping lips look fuller
- A glossy sheen that looks effortless, never high-maintenance
- Melts on contact, never sticky
- A soft glossy sheen and a subtle, natural-looking flush of colour
- Wear it alone, over lipstick, or overnight
If it's not working for your skin, email us and we'll refund you.
We made these products to a standard we're confident in. The guarantee is because you're new and you don't know us yet.

From the founder
Accutane twice. Lasers in Korea. £300 creams. Sephora's highest loyalty tier. I've tried it all and most of it was fine. Fine is the problem. So I spent a year researching what actually works, writing product briefs so detailed one lab said they'd never seen anything like it. If a formula can't be smarter or better than what's already out there, we don't make it.
x Assel


