MELTS EVERYTHING. RINSES CLEAN. LEAVES YOUR BARRIER ALONE.
Most cleansers leave half of it behind or strip you back to squeaky. This one does neither. It melts makeup and SPF on contact, then emulsifies with water and rinses completely clean. No film, no residue, no tight feeling afterwards. Skin conditioned, not stripped. Wear it in the evening, in the morning, or as a first cleanse.
30-day money-back guarantee if you don't love it. (We think you will).
Complete your routine
What it does
What it does
It nourishes. A nourishing lip balm that melts on contact, leaves a soft glossy sheen, helps lips look plumper and smoother and feel properly conditioned, without the stickiness. Rich but comfortable, glossy but low-maintenance. Skincare-grade hydration in a balm you’ll actually reach for.
It hydrates. Hydrating, nourishing and non-sticky. Hyaluronic acid that hydrates within the lip, helping lips look fuller.
It glosses. A glossy sheen that looks effortless, never high-maintenance. Melts on contact, never sticky. A soft glossy sheen and a subtle, natural-looking flush of colour.
It works your way. Wear it alone, over lipstick, or overnight.
How to Use
How to Use
Wear it alone, over lipstick, or overnight. Reapply as often as you like, no mirror required.
Key ingredients
Key ingredients
Castor seed oil (Ricinus Communis): The base. Thick, glossy, gives that proper balm cushion.
Polyglyceride complex (Oleic/Linoleic/Linolenic Polyglycerides): The shield. Forms a soft protective veil against wind, cold and dry air.
Oil-soluble hyaluronic acid: The clever bit. Designed to hydrate from within the balm base, helping lips look plumper rather than just sitting on top. (Appears on the INCI as Sodium Hyaluronate, delivered in the oil phase rather than as a surface water-based layer.)
Jojoba oil (Simmondsia Chinensis): Conditions without feeling heavy.
Argan oil (Argania Spinosa): Nourishing, rich in fatty acids and naturally occurring vitamin E.
Shea butter (Butyrospermum Parkii): Softening and nourishing.
Beeswax / Carnauba wax / Candelilla wax: Structure, cushion and staying power.
Hydrogenated polyisobutene: Adds gloss and slip without a greasy feel.
Tocopheryl acetate: Vitamin E. Antioxidant and conditioning.
Anemarrhena asphodeloides root extract: Soothing botanical.
Parfum: A food-grade (edible) flavour. Lips are made to be tasted as well as worn, so this is a deliberate sensorial choice, not a perfume.
INCI:
Ricinus Communis (Castor) Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Alba (Beeswax), Hydrogenated Castor Oil, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Tocopheryl Acetate, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Sodium Hyaluronate, Anemarrhena Asphodeloides Root Extract, Hydrogenated Polyisobutene, Phenoxyethanol, Caprylyl Glycol, Parfum (Fragrance), Synthetic Fluorphlogopite, Ci 77491 (Iron Oxide).
TIPS & DETAILS
TIPS & DETAILS
Not vegan. Dermatologist tested. Safe for sensitive skin.
Lightly flavoured, not heavily fragranced.
Swipe on whenever your lips need it. Wear alone, over lipstick, or as an overnight treatment. Reapply as often as you like.
Comfortable and conditioning, never tacky or draggy. You can press your lips together without the sticky pull.
YOU NEED THIS LIP BALM IF...
- You're tired of lip balms that feel sticky.
- Your lips feel dry, chapped or weather-beaten.
- You want gloss without the maintenance.
- You want skincare-grade hydration in your lip care.
- You like a balm that works alone, over lipstick or overnight.
Results from first swipe and beyond Instant Results. Long-Term Benefits.
Supports softer, smoother-looking lips with continued use.
Formulated With
OIL-SOLUBLE HYALURONIC ACID
Most lip balms use water-soluble hyaluronic acid, which sits on the surface and does little in an oil-based formula. This balm uses an oil-soluble grade of HA that disperses evenly through the balm base and is delivered into the lip, helping lips look fuller, feel cushioned and stay properly conditioned rather than simply looking glossy.
CASTOR OIL + JOJOBA + ARGAN + SHEA
A real plant-oil base, not a synthetic gloss. Castor oil gives the balm its rich, glossy cushion, while jojoba, argan and shea nourish and condition. Rich but never heavy. Glossy, not greasy.
POLYGLYCERIDE SHIELD COMPLEX
Forms a soft, breathable veil that helps protect lips against wind, cold and dry air while helping lock moisture in. Protection that feels comfortable, never waxy or heavy.
BEESWAX + CARNAUBA + CANDELILLA WAX
The structure behind the balm. These waxes give staying power, lock in hydration and create a satisfying balm texture that melts on contact without the sticky pull.
VITAMIN E + BOTANICAL EXTRACT
Vitamin E provides antioxidant support while Anemarrhena asphodeloides root extract helps soothe and condition lips, complementing the nourishing plant-oil base.
From the founder
Accutane twice. Lasers in Korea. £300 creams. Sephora's highest loyalty tier. I've tried it all and most of it was fine. Fine is the problem. So I spent a year researching what actually works, writing product briefs so detailed one lab said they'd never seen anything like it. If a formula can't be smarter or better than what's already out there, we don't make it.
x Assel
Daily Nourish Lip Balm FAQs
What is the full ingredient list (the INCI) for the Daily Nourish Lip Balm?
Ricinus Communis (Castor) Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Alba (Beeswax), Hydrogenated Castor Oil, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Tocopheryl Acetate, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Sodium Hyaluronate, Anemarrhena Asphodeloides Root Extract, Hydrogenated Polyisobutene, Phenoxyethanol, Caprylyl Glycol, Parfum (Fragrance), Synthetic Fluorphlogopite, Ci 77491 (Iron Oxide).
Is it tinted?
Just a hint. A touch of mica and iron oxide gives a subtle, natural-looking flush and sheen, not a lipstick. Think “your lips but better.”
Is it sticky?
No. That’s the whole point. Glossy without the tacky pull, so you can press your lips together or layer over lipstick without the drag.
Why does this have a flavour when the rest of the range is fragrance-free?
Because lips and face skin are different jobs. Our moisturiser and SPF are fragrance-free because facial skin doesn’t need fragrance and some of it reacts. A lip balm is worn on a surface you taste, so a light, food-grade edible flavour is part of the experience, the same way the best balms in the category are subtly flavoured. It’s a deliberate choice, kept light and food-grade.
Can I wear it over lipstick or overnight?
Both. Over lipstick for gloss, alone for everyday, or as an overnight treatment.
Can I use it as often as I want?
Yes. Reapply whenever, no mirror required.
If it's not working for your skin, email us and we'll refund you.
We made these products to a standard we're confident in. The guarantee is because you're new and you don't know us yet.
