Discover 5 things she swears by.

According to Claudia Gwinnutt.

She’s the Marketing Director at Ruuby, London’s go-to app for at-home beauty treatments, so she’s all about efficiency - on the job and in her skincare rituals. So who better to ask about beauty treatments that actually deliver results?

“I’m all about low-maintenance, high-rewards beauty”

When it comes to beauty treatments, I’ve always been more about impact than indulgence. I don’t have hours to spare each week, so the treatments I rely on are ones that truly make me feel put together with minimal fuss - low maintenance, high reward.

1. BIAB Nails: My Holy Grail for Nail Health

First up: BIAB nails have been a complete revelation. I don’t know how I lived without them. They’ve totally transformed the health and strength of my nails - they’re glossy, natural-looking, and last. I get them done either through Ruuby (our techs are truly the best), or I head to Nails First in Clapham - they’re absolute pros and their sets last me a solid four weeks.

2. Lymphatic Drainage Massage: The Instant Reset

lymphatic drainage massage. This treatment is a game changer, especially in the days after your period when your body can feel heavy and bloated. It’s like pressing reset - I leave feeling lighter, more sculpted, and noticeably less puffy. The difference is instant, and for me, it’s become a non-negotiable monthly ritual.

3. Back to Basics: Exfoliation + Moisture = Glow

Exfoliation and moisturising might sound basic, but I genuinely believe they’re the foundation of feeling good in your skin. I exfoliate every few days and moisturise every single day. Nothing fancy - Cetaphil body cream is my go-to. It’s simple, gentle, and never lets me down. Will obviously be switching to Necessary Good when you launch a body cream!

4. Lash Lift & Dye: The Effortless Wake-Up

If I had to pick the one treatment that makes me feel the most “done” with the least effort? A lash lift and dye. My lashes are naturally very straight and no mascara holds - so this one’s a lifesaver. It’s subtle but powerful. You instantly look fresher, more awake, and like you’ve made an effort (when you absolutely haven’t).

5. SPF That Feels Like Skincare: My Daily Non-Negotiable

SPF is so important, but I used to dread putting it on. It either left a white cast, felt greasy, or didn’t sit right under makeup. I just wanted something that actually felt good on my skin. Lightweight, calming, hydrating. Basically, skincare with SPF, not just sunscreen. That’s why I use  NecessaryGood. It sinks in like a moisturiser, sits perfectly under makeup, and honestly, it’s the only one I actually enjoy reapplying. I even had it in my bag at Wimbledon this year. 

We Don't Do Complicated. We Do Necessary.

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